The story behind Matrada
An adventure in Madagascar.
A new view of the supply chain.
What began as a journey of discovery in 2013 grew into Matrada: a way to source spices closer to their origin and create more value in Madagascar itself.
The journey that started it all
01 / The beginning
It began with an adventure.
In 2013, Nick Akkerman travelled to Madagascar in search of adventure. There he saw first-hand how the spice trade worked. Vanilla in particular caught his eye: an exceptional product that passed through many hands before reaching buyers.
Nick brought together a local team in Madagascar to make the supply chain more direct and transparent. By working directly with producers, we gain a clearer picture of origin and quality and build lasting relationships.
to destination.
02 / Our approach
Fewer intermediaries. More value at origin.
With this in mind, Matrada works directly with producers in Madagascar. We oversee selection and quality control and, where possible, arrange processing and packaging in the country of origin. This keeps more work and added value in Madagascar.
For European buyers, this provides a clearer picture of the product and the people behind it. Our vanilla is traceable to the grower or cooperative in Madagascar.
↔ Madagascar
03 / Today
The adventure continues.
Today, Matrada operates from the Netherlands and Madagascar. Private label vanilla in custom packaging is our speciality. We also supply vanilla and other spices to wholesalers and professional makers.
Matrada now supplies vanilla, Madagascar’s flagship product, to some of Europe’s largest retail brands and major companies in the European beverage and food industries.
The adventure that began in 2013 continues with the producers we have worked with from the start. Direct contact, attention to quality and more value at origin remain our guiding principles. The journey is far from over.
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